Thursday, June 5, 2014

Llora poquito by Futura MX

  • Those who have not cried while eating, do not know how to eat nor cry.

    Llora poquito (cry a little), a project that gave us back the sense of wonder with something as simple as a cookie.

    We share common interests with our client, who gave us complete creative freedom. As a result, we were able to propose something that aroused the target's curiosity and eventually positioning the brand in its market almost immediately.
    Concept, Naming, Branding, Packaging, Art Direction, Photos, User Experience & User Interface + E-Commerce.

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